Staying CompetitiveLucid is an interesting brand, taking the premium EV side of the business. This came after it initially served as a battery and powertrain builder for other manufacturers, including EV buses in China and Formula E teams. In fact, some of the brain trust from Lucid came from industry rival, Tesla. Lucid has managed to survive and maintain its position as the luxury EV provider and is eager for stability. To achieve this, a key position was restructured, as well as a fresh batch of investment.
Sustainable BusinessLucid is naming a new CEO, and what makes this news surprising is that he comes from outside the company. Reporte …
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Author: Pablo Salapantan
