For nearly three decades, Kiaplayed second fiddle to Hyundai in South Korea. That changed in April 2026. For the first time since Hyundai took a controlling stake in Kia back in 1998, the younger brand outsold its corporate parent in their shared home market. It wasn’t a fluke driven by Hyundai stumbling, though a parts supplier fire did dent Hyundai’s output in March. Kia’s growth was its own to claim, built on a string of EVs that consumers are genuinely choosing over the competition.
Kia
View the 2 images of this gallery on the
original article
The Numbers Behind the MilestoneKia’s …
Go to Source
Author: Simran Rastogi
