Infiniti Put Real Gold in the Paint of Its New QX65

The Power of a First ImpressionAutomakers often launch new models in distinctive “hero colors” to create a strong visual identity, something BMW did with the highlighter-like São Paulo Yellow on the M4 (G82). Infiniti has taken a similar approach with the all-new QX65, using a shade called Sunfire Red that, according to the Japanese luxury marque, is not a color people see every day.More interestingly, the highlight is the use of real gold, which helps the deep red paint shift depending on the viewing angle and lighting. That, however, comes with certain challenges, including tighter inventory monitoring and increased security, with suppliers even using armored trucks to transport the material. Nevertheless, Infiniti believes the paint gives the QX65 a commanding presence, which is important given …