Infiniti Execs Admit Their Car Names Are Confusing—And a Change Is Coming

Simple and UnderstandableI’d like to think that one of the hardest automotive processes is naming the actual car. As simple as it may be, I’m sure countless man-hours and meetings have been spent on naming. Some brands like to use words and come up with unique names, while others prefer to keep it simple with a combination of letters and numbers.This is usually reserved for the premium brands, but Infiniti is looking to shake things up. After years of using letters and numbers, a change to a more streamlined type of naming process.

Adam Lynton/Autoblog

…