A Segment Hyundai Can’t IgnoreNot much is known yet about Hyundai’s upcoming midsize pickup, but the model is already drawing attention, given the high demand for trucks in the U.S. In Australia, meanwhile, CarExpert reported that expectations are also high, reflecting just how popular pickups, or “utes,” are there as well.Bill Thomas, Hyundai Australia’s General Manager of Public Relations, told the publication the new pickup is primed to help the brand make a splash in the Land Down Under – a stark contrast to the Kia Tasman, which has seen a more muted reception.“We see a long future for utes in the Australian market, and it is our aim to be highly competitive when we launch,” he said.
Adam Lynton/Autoblog
Previewing What’s to ComeThomas pointed to the Hyun …
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Author: Rex Sanchez
