Physical dashboard controls are making a comeback, and no automaker is as enthusiastic about that as Hyundai. The Korean automaker has been promising more buttons and knobs since 2023, saying over-reliance on touchscreens is dangerous and stressful for drivers. We’re starting to see the first tangible results of that policy, and Hyundai isn’t turning back.
Olabisi Boyle, senior vice president for product planning and mobility strategy at Hyundai Motor North America, said as much to The Drive at the 2026 New York Auto Show, emphasizing the importance of physical controls in the automaker’s future models—particularly the body-on-frame midsize pickup Hyundai plans to launch by 2030.
The Hyundai Boulder concept. Hyundai
“We are always going to have—especially in a work truck—we are always going to have the buttons that people need to use a lot without looking at what they’re doing,” Boyle said, calling out volume and climate control as specific examples. She added that smartphone interfaces and other relevant tec …
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Author: Stephen Edelstein
