As you might have seen, Hyundai is getting serious about trucks. It showed off the Boulder concept at the New York International Auto Show this week as proof, with a body-on-frame design, independent front suspension, a solid rear axle, and 37-inch tires. It’s unclear exactly what will make it from that concept to production, but Hyundai explained that this is a precursor to its midsize pickup that’s coming by 2030. The automaker has learned from past experience that you really have to nail the formula to sell a truck in the U.S. of A.
These were lessons learned from the recently canned Santa Cruz. Hyundai Motor America Vice President of Product Planning and Mobility Strategy Olabisi Boyle explained this to The Drive in a short convo. “That was going to be a lifestyle truck, and it was going to be our first entry,” she said. “We di …
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Author: Caleb Jacobs
