It’s Finally Here – and It’s a Bit of a TeaseHyundai was a bit coy with a massive falling rock teaser a few days ago, and now it’s here. Its new concept is called the Boulder, and as in-your-face as that name sounds, it’s actually a good-looking, boxy SUV that appears to be built to take on the usual off-road names. It’s chunky, rugged, and clearly aimed at buyers who would treat pavement as an option.But there’s more to it. Even though it’s shown as an SUV, Hyundai has already confirmed this isn’t just a styling exercise. The Boulder Concept previews a new body-on-frame platform for a real midsize pickup for America. So, yes, it’s essentially our first real look at Hyundai’s answer to trucks like the segment-dominating …
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Author: Jacob Oliva
