Automotive News

Hyundai Boulder SUV Concept in the Metal: Hyundai’s Bronco Beater Makes a Wrangler Look Tame

The biggest news at the 2026 New York International Auto Show was, without a doubt, the new Hyundai Boulder concept, an off-road, body-on-frame SUV that previews the Korean automaker’s plans for the rest of the decade. Yes, this may just be a concept for now, but Hyundai intends to launch several products drawing influence from this concept by 2030, and since we were present at the launch, we got a good look at the Boulder from every angle. Unfortunately, Hyundai hasn’t given us any idea of what to expect in the cabin, but that’s okay; there’s plenty to dissect. Boulder Concept Keeps Hyundai’s Promise

Adam Lynton/Autoblog


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Author: Sebastian Cenizo

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