In a shocking turn of events both Hyundai and Kia are preparing body-on-frame pickup trucks. Sounds far-fetched, but it’s true, and it’s quite the development as these two juggernauts continue to blaze a trail forward challenging the rest of the industry on multiple fronts.
From the Palisade and Telluride, some of the best in their respective classes, to truly impressive EVs and sharp-looking economy cars, Hyundai and Kia have been underestimated at multiple points, and now the industry’s watching closely. Hyundai announced it will kick off a family of body-on-frame vehicles in the U.S. before 2030 and teased them with an SUV that looked like a Bronco competitor. A week later, Kia confirmed it too will be bringing a body-on-frame truck to the U.S. by 2030, and it even talked powertrains.
The latest episode of The Drivecast goes behind the curtain on what the upcoming body-on-frame Hyundai pickup truck will be like, what Hyundai’s learned and will try and do to fix shortcomings with the current crop of midsize t …
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Author: Joel Feder
