With the Whisper TV production company he co-founded thriving across Formula 1 coverage and beyond, David Coulthard has created one of the most impressive post-racing business careers of the drivers from his F1 era.And he says it’s F1’s focus on fixing weaknesses that set him up for that success.Speaking at The Race x Axios event in Monaco, in collaboration with Red Bull and Carlyle, Coulthard revealed that the lack of an F1-style analytical debrief in his early television appearances with the BBC lit a fuse for how he could do things differently if he went into the production industry.“We’d done all the pre-briefs and all the things I was used to,” Coulthard recalled of his BBC F1 debut at the start of the 2009 season, …
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Author: The Race Team





