After an extended period of turmoil, Nissan is finally showing signs of a comeback, cutting underperforming models and launching new ones that should hold strong appeal. Among them is a new Xterra SUV, and Nissan has confirmed it will cost less than $40,000, making it a serious contender in the space occupied by the Ford Bronco and Jeep Wrangler.According to CarBuzz, Nissan Americas boss Christian Meunier said, “We’re at a time when the average transaction price in the U.S. is $48,000, and it’s non-sustainable… [Nissan is] going to bring an Xterra below $40,000.” So how will Nissan pull this off? Several ideas will be implemented, some of which the likes of Ford and Jeep have already implemented to great effect.How Nissan’s New Xterra Will Be Affordable: Simplicity and Siblings, Including Infiniti SUV
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The Nissan Americas CEO said the company has lost its way by putting a lot of technology into cars just for the sake of it, “adding a lot of features and cost” for little return, but with …
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Author: Sebastian Cenizo
