Data and hard facts tell us that the three American Formula 1 races are now the most important commercially on the calendar.More corporate guests, more brands, more business focused events in and around the races, more activations. Just more money.So has Monaco lost its commercial crown to the new world?In a sport that is used to only measuring and improving through data, you’d have to say yes.But data and its AI manipulators can’t measure vibes. Or personal connections. Or random introductions. Monaco has them all.Early in the 20th century, Brooklands prided itself on having ‘the right crowd and no crowding’. Monaco delivers that mainly through its inherent inaccessibility. Financial and geographical.To be in Monaco on a boat or in Paddock Club someone has spent a lot of mo …
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Author: Darren Cox
How Monaco stays commercially relevant in F1’s US boom
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