Honda’s Rough Year is Forcing a Change in DirectionHonda is now in rebuilding mode after a $2.5 billion loss for fiscal 2025 – the biggest in its history. The company’s rapid EV push, mixed with softer demand and higher costs, has put it in a spot that looks a lot like where Nissan found itself not long ago. Honda isn’t in a full-blown crisis, but it’s definitely making course corrections.At a business meeting in Japan, Honda announced its plan for the next few years. As one of Honda’s most profitable markets, North America is at the heart of this reset. That said, Honda is now shaping its future lineup around what people are actually buying. That means hybrids take priority over a full-speed EV rollout.For Honda, the goal by the end of fiscal 2029 is to return to a record-high operating profit of over 1.4 trillion yen …
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Author: Jacob Oliva
