Keeping The Tradition AliveEvery automotive manufacturer aims for true brand loyalty: a repeat customer, and even better, the whole family across generations staying with one brand. That type of legacy buyer is tough to have nowadays, with an ever-growing list of new car brands and a widening variety of preferences.Which is why when stories come along of true loyalists, we can’t help but be in awe. Just like a family from Canada who’ve spent most of their lives as Ford people.
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Author: Pablo Salapantan
