GM Thinks Subscriptions Could Make More Money Than Selling Cars

Cars Are Just the BeginningSubscription-based services have largely taken over the market, with companies like Netflix generating significant revenue from the model. A similar approach is now taking shape in the auto industry, with General Motors betting that subscription services like OnStar and Super Cruise could eventually generate more revenue than vehicle sales – an approach that now appears to be paying off.Automotive News reported that General Motors sees these subscription-based services as driving “exponential growth” in its business. Through these offerings, the automaker generated $2.7 billion in realized revenue and $5.4 billion in deferred revenue in 2025, up from $1.7 billion in realized revenue and $200 million in deferred revenue in 2020.This year, the company expects those figures to climb further to $3.1 billion in realized revenue and $7 …