Staying AliveIt’s been a tough 2025 and the start of 2026 for the automotive industry, from the EV slowdown and market preference shift to the oil crisis. Automakers have been putting out fires left and right, pivoting strategies, or offering more incentives to entice new car buyers.To tackle the fuel price issue, Ford in the US is offering a very unique incentive program. One that tackles fuel prices head-on for potential new car buyers through gas cards. This might also be the way the brand is trying to get customers to buy some of the slower-selling models.
Savings MatterNew car buyers are becoming more conscious of the cars they’re getting. We’ve already seen the market …
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Author: Pablo Salapantan
