Tariffs, rising gas prices, and disappearing EV incentives have made life difficult for a lot of cars, but the Ford Mustang is having a heckuva year. In a sales report released earlier this week, Ford said it moved 14,074 Mustangs in Q1 (to be clear, we’re just talking about the traditional coupe and convertible, not the Mach-E) compared to 9,377 for the same period in 2025. That’s an increase of 50.1% year over year.
The Mustang name helps, but this is nonetheless impressive for a segment that isn’t exactly lighting the sales charts on fire overall. That’s apparent when comparing Q1 2026 Mustang sales to sporty coupes and convertibles from other mainstream brands. Mustang sales were seven times higher than the second-place Toyota GR 86, which, at 2,046 cars sold, was down 26.3% from Q1 2025 …
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Author: Stephen Edelstein
