Dodge is trying to figure out its place in the world, as its volume seller vanishes and V8s are suddenly back on the table. The Durango has more than picked up the slack in sales. But accessible, affordable performance that was once the brand’s ticket to glory is fading out of view. CEO Matt McAlear says it could be again, given a “back-to-basics” approach.
“I think the biggest thing that we need to start doing is challenging the industry on what the expectations are from an entry-level base vehicle,” McAlear told The Drive’s Joel Feder on the floor of the 2026 New York Auto Show. “And I don’t mean that from the word cheap or less—I mean that from that of ‘back-to-the-basics.’ Analog gauges. Do you need a radio? Do you just have speakers that you Bluetooth to?”
“We need to push forward and maybe make people uncomfortable, but give them somethi …
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Author: Adam Ismail
