Chrysler Dealers Need a New Model to Sell Beside the Pacifica—and They Need it Yesterday

A Fresh Start Riding on the PacificaThe refreshed Chrysler Pacifica, despite its not-so-extensive updates, carries more weight than it probably should. It’s currently the only model you can walk into a Chrysler showroom and buy, which makes this update less about staying competitive and more about simply staying present.That puts a lot of pressure on what is, at its core, a familiar formula. The tweaks – some exterior styling changes and sparse interior updates – feel incremental, but the role it plays is anything but small.New Chrysler CEO Matt McAlear appears confident in the Pacifica’s ability to carry the brand, at least in the short term. But even with that confidence, the bigger issue is hard to ignore. Chrysler needs more metal in its showrooms, and soon.Dealers see it the same way, and t …