Chevrolet Cobalt SS Is Suddenly Cool Again With Gen Z Buyers

Gen Z Car Enthusiasts Are Reviving Forgotten IconsGen Z may not be embracing car culture at the same level as previous generations, but the enthusiasts who are diving in seem to be gravitating toward objects and experiences that many millennials once ignored or discarded. Digital cameras, cassette players, vintage electronics, and even old-school performance cars are finding a second life among younger buyers. One of the more surprising examples is the Chevrolet Cobalt SS, which recently landed on Hagerty’s list of the most popular enthusiast vehicles among Gen Z buyers.According to GM Authority, Hagerty’s insurance quote data show that younger enthusiasts born between 1997 and 2012 are actively shopping for affordable, attainable enthusiast cars instead of traditional collector vehicles. Japanese …