California Will Pay Up To $120,000 Toward An Electric Truck, And It Still May Not Be Enough

California Governor Gavin Newsom has formally launched the state’s massive $1 billion rebate program specifically targeting electric medium and heavy-duty trucks. Framed aggressively as a countermeasure to federal subsidy rollbacks, the initiative shows that California is willing to unilaterally subsidize the domestic commercial EV market to promote fleet adoption. Authorized retailers are now offering point-of-sale rebates ranging from $7,500 to an enormous $120,000 per vehicle.

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Subsidy OverviewCalifornia’s new subsidy targets eve …