Cadillac Is Finally Dropping Its Confusing Badge Names

A Naming Experiment That Never Quite LandedCadillac’s torque-based badging system is officially being retired, closing the chapter on a naming strategy that always felt misaligned with its primary audience. Introduced in 2019, the system used numerical designations like 350, 600, or 1000 to represent torque output in Newton-meters, rounded to the nearest increment. On paper, it was meant to create consistency across both internal combustion and electric vehicles while positioning Cadillac as a more globally minded luxury brand.In reality, it never translated cleanly for American buyers. The use of metric torque figures in a market that overwhelmingly references pound-feet created a disconnect, and the rounded numbers added another layer of ambiguity. Rather than signaling clear performance tiers, the ba …