If you find the BMW XM Label challenging to look at, you may want to avert your gaze. The German automaker has just revealed the XM Label Soundmachine, turning its wildest SUV into a rolling DJ stage for the likes of Carl Cox to perform from. Built by five apprentices at the BMW Group plant in Dingolfing, the monstrous creation is fully functional and makes its world premiere at the Electric Mountain Festival in Sölden, Austria, with a fully functional Pioneer DJ deck and a dBTechnologies sound system. As brutish as the XM is, it needed some upgrades to accommodate the weight of this setup.BMW Modifies the XM to Be a Mobile Event Location
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Author: Sebastian Cenizo
