Like Toyota, BMW didn’t put all its eggs in the same basket when it came to electrifying its lineup. Despite being one of the pioneers of modern electrification, BMW approached it wisely, refusing to go all-in on battery electric vehicles.Through its “Power of Choice” strategic approach, BMW has given customers a broad choice of powertrains, including gas, plug-in hybrid and battery electric, often across a single platform. This has allowed it to navigate the EV downturn better than many of its rivals.And even with the launch of the Neue Klasse dedicated BEV platform—its largest single investment in history at almost $12 billion—BMW continues to adopt a flexible approach. The upcoming BMW M3 is a very good example of that, as the automaker will offer it as two distinct models: a N …
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Author: Dan Mihalascu
