The BMW iX has turned from the instant hit that the automaker wanted it to be into a money pit. The electric crossover is in a free fall in the United States, and BMW has made the radical decision: it will pull the plug on the model after just four model years.
It is all in the numbers. Low sales always lead to extreme decisions. BMW has just made one: the iX has its days numbered …
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Author: autoevolution (Elena Luchian)



