The EV Struggle Is RealBMW had a tough year of selling EVs in the United States in 2025. Pure EV sales in 2025 dipped by 16.7% compared to 2024, with the largest drop in Q4 of 2025, falling 45.5%.While BMW isn’t the only brand to be hit by slow EV sales, it’s eager to regroup. However, the first quarter of 2026 is proving that it’s tougher than it seems, EV sales are down 50% comapred to Q1 2025. Moves are being made, and one significant change is coming.
BMW
Shifting StrategiesBMWBlog was able to get an exclusive insight into a major change to BMW U.S. EV plans moving forward. BMW confirmed to the publication that the iX, considered the brand’s flagship …
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Author: Pablo Salapantan
