The upcoming Bentley electric SUV will enter new territory for the luxury brand in terms of powertrain, but not price. In an interview with The Drive at the 2026 New York Auto Show, Bentley president and CEO Mike Rocco said the price of the automaker’s first EV will be “comparable” to the Bentayga.
EV sales come with their own challenges, including lingering customer anxiety over charging infrastructure and range, compounded by the anti-EV stance of the current presidential administration. But Rocco believes the same fundamentals for success apply whether a new model is powered by gasoline or electricity.
“The car business is relatively easy. You need to have the right price point. You need to have a bank that’s properly providing residual values, because the majority [of cars] will be leased. And you have to have the right volume aspiration.”
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When asked about pr …
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Author: Stephen Edelstein
