Audi’s Only U.S. Sales Winners Are Sedans as Sales Drop 30%

Audi sales are still declining in the United States after a few disappointing years. The company sold 14% fewer vehicles in 2024 and saw another 16% drop in 2025. Things aren’t looking any better to start 2026, as Audi’s first-quarter sales have finally come in. It moved 29,886 vehicles between January and March this year, a 30% year-over-year decline. According to the Automotive News Research & Data Center, this is the first time in 14 years that Audi failed to sell at least 30,000 cars in one quarter throughout the USA. While the drop in EV sales aligns with industry trends, the poor performance of core SUV models like the Q3, Q5, and Q7 has hit Audi hard this quarter. The brand now finds itself far adrift of rivals BMW and Mercedes-Benz.Audi’s Q1 Sales in Detail
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