Audi provided flights from Washington, DC, to Munich, Germany, and accommodation so Ars could see its new Q, as well as drive its new RS5, which you can read about later this week. While we were there, we spoke with the CEO. Ars does not accept paid editorial content.
MUNICH—One of the defining car industry trends of the early 21st century was the global, or world, car. Spread the development costs out across multiple markets, the thinking went, and efficiency takes care of the rest. At least that was the idea; post-COVID, post-Evergreen, and in a world now eruptin …
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Author: Jonathan M. Gitlin
A global brand but local cars is Audi’s future, says CEO
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