Audi and Porsche: A 2025 to ForgetAfter successive years of cashing in profits, Audi and Porsche had a bloodbath in 2025. For Audi, it had a particularly rough time in the U.S., with sales dipping even below pandemic levels. For Porsche, profits plummeted by a whopping 90% from €5.64 billion to a middling €413 million.The reason? On one hand, there’s the cooling demand for EVs, and the two brands banked heavily on electric models. There are also a couple of cancelled projects, delayed plans, and other ventures that will never recoup the initial investment. Sales are also down, and China is an ever-looming threat. The next couple of years won’t be easy, but the two are going all out to turn the tide.
Audi
Closing the RanksIn a report b …
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Author: Anton Andres
