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America’s ‘Cultural Obsession With Speed’ Fueled by Advertising, IIHS Says

America’s cars and trucks may be getting bigger and less performance-oriented on balance, but you wouldn’t know it from the way we drive ’em. Reckless driving reach epidemic proportions during the pandemic and has only somewhat abated since. And despite the fact that the number of accessible enthusiast cars in the market has plummeted in recent years, performance-oriented advertising has actually increased, signalling that this shift in purchasing habits has done nothing to curb what IIHS President David Harkey called America’s “cultural obsession with speed.”

Are you familiar with IIHS? That’s the Insurance Institute for Highway Safety. You probably …

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Author: Byron Hurd

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