Unregulated Car Ads May Be Fueling America’s Speeding Crisis, IIHS Says

The Insurance Institute for Highway Safety (IIHS) has raised concerns about the prevalence of performance-focused car advertisements, given the high number of fatalities linked to speeding and aggressive driving. A new study run by the safety authority looked at car ads airing between 2018 and 2022 and found that 43% of them focused on vehicle speed, maneuverability, traction, stopping, or power. Researchers also found that speed was promoted over twice as often as safety, highlighting a lack of regulation for vehicle ads in the United States relative to other major markets.A Culture of Dangerous Driving

2024 Ford Mustang Dark Horse …