It turns out the rumors were true: Italian fashion powerhouse Gucci is entering Formula 1, and with the French, of all teams. Alpine will officially be called Gucci Racing Alpine F1 Team starting in 2027. No livery was revealed, but I gotta admit I’m looking forward to it.
Alpine, known for its catchy blue-and-pink BWT livery, just inked a contract with Gucci, though the length or value was not disclosed. It’s known that the deal was largely facilitated by former Alpine CEO Luca de Meo, who now heads Kering, the brand conglomerate …
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Author: Jerry Perez
