Alpine brings Gucci into F1 as new title sponsor

Italian fashion house Gucci is to enter Formula 1 for the first time next year as title sponsor for Alpine.It is the first time that a luxury clothing brand has tied up with an F1 team in such a partnership, as Gucci replaces Alpine’s current backer BWT.While the official announcement of the Gucci/Alpine deal did not reveal any details on the scale of the partnership – beyond that it is multi-year – it is estimated that the new deal is worth somewhere between $50-60 million per season.That means, with the contract expected to run for at least three years and having a bonus payment on top if Alpine achieves certain success th …