The day after Ferrari unveiled its first-ever electric vehicle, it is becoming quite clear that the Luce is the most controversial production car in Maranello’s history.It’s not just the fact that it’s battery electric; the design is also very uncharacteristic for the brand. It looks so unlike any other Ferrari in history that you’d be hard pressed to recognize it as a Ferrari if you stripped away the prancing horse badges. What’s more, the starting price of around $640,000—much higher than the average selling price of a new Ferrari of $527,000 in Q1 2026—is another big question mark in a dwindling EV market.Ferrari Shares Fell Sharply After The Luce’s Reveal
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Author: Dan Mihalascu
