Jeep Beats Ford And GM Again As America’s Most Patriotic Brand

The Brand America Still Associates With FreedomFord and General Motors have long positioned themselves as deeply American brands, with the former even winning TIME and Statista’s Most Iconic American Companies list earlier this year. But according to a Brand Keys survey, Jeep is America’s Most Patriotic Brand, and rivals still cannot catch up.That’s because Jeep has held the title since the survey began in 2001, marking its 25th consecutive win this year. For 2026, Brand Keys surveyed more than 9,720 consumers ages 18 to 65, balanced by gender and political affiliation, with Jeep ranking ahead of roughly 1,200 brands. That does not necessarily mean Jeep vehicles are better or more “American” than others. Still, it gives Stellantis a useful marketing win, especially among patriotic buyers and off-road enthusiasts, and that kind of emotional brand pull could eventually help drive sales.

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