Keeping Heritage AliveThere are some automotive brands that have managed to stay alive and somewhat relevant over the years despite remaining small operations. Lotus has had an interesting automotive story, born out of Colin Chapman’s desire to build true light sports cars using technology from F1. It has had its ups and downs over the years, but people have always believed in the brand, and it remains recognizable today.In fact, the brand is celebrating a major milestone this year, 77 years since its founding. A local dealer in Japan is using this as an opportunity to offer a one-of-a-kind experience for potential customers.
Lotus …
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Author: Pablo Salapantan
