The same folks who buy snazzy new off-roaders love spending big money on outdoor gear. It only makes sense, then, that two players in those spaces would join forces. It isn’t ‘Yotas and Yetis—it’s Ford and Filson, a premium apparel company whose long-sleeve button downs start at $199 apiece. And if you think the new Bronco Filson will be any less preciously priced, then wait until you learn about the Raptor engine and seatback leather saddlebags.
Before you ask, I’m not sure what it will cost. Ford hasn’t said yet. But we’re talking about a rig that comes standard with the Sasquatch package, which means upgraded HOSS 3.0 suspension and 35-inch Goodyears, as well as quilted leather and a grained and wrapped dash. It takes the old Eddie Bauer Bronco idea and turns up the luxury livin’ to 10.
Ford teased this Bronco a couple of weeks ago, promising a premium four-wheeler that goes beyond anythin …
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Author: Caleb Jacobs
