Rolls-Royce may have diluted its brand power slightly in the past couple of years because of all the Black Badges it launched and the battery-powered Spectre. But nobody can fault the automaker for trying to lower the average age of its customer base, especially since the Phantom remains the epitome of automotive excellence.
Also, the strategy worked. The all-electric Spectre convinced younger, well-off people to buy one, which brought th… (continue reading…) …
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Author: autoevolution (Florin Amariei)
