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Bentley Eyes Limited-Run Off-Road Bentayga as Strategy Expands

Bentley is exploring a limited-run off-road model while preparing its first electric vehicle and a next-generation Bentayga — a combination that reflects how significantly the British luxury brand’s thinking has shifted in recent years.Speaking with Autoblog at the 2026 New York Auto Show, Bentley Americas CEO Mike Rocco outlined a strategy that looks quite different from the one the company was pursuing just a few years ago. “We’re not on the same track that was announced four or five years ago, where we were going to be fully electrified by 2030,” Rocco said. What’s replaced it is something more nuanced: a lineup built around electrification, high-performance variants, and limited-pro …


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Author: Adam Lynton

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