Imagine an alternate timeline where Honda’s luxury brand shared a name with blue aliens. Acura turns 40 this year, and accompanying a press release marking that milestone was a list of proposed names for the brand, which was introduced to the world on March 27, 1986. One of those possible names was Avatar, but there are some other jewels in there, too.
The roots of Acura actually date back to April 1, 1984, when Honda publicly announced plans for a luxury brand. Around that time, Honda commissioned San Francisco-based NameLab to come up with a name for the brand, which was known internally by the codename Channel 2. Said name had to “embody the key concepts for the new brand—pre …
Go to Source
Author: Stephen Edelstein
