NASCAR is considering fielding electric cars in its second-tier O’Reilly Auto Parts Series to give it a better brand identity among the three existing ones (Cup Series, O’Reilly Auto Parts Series, and Craftsman Truck Series), NASCAR’s executive vice president John Probst told Sports Business Journal’s Adam Stern.”If you look at the brand identity of those three, the O’Reilly Series struggles a little bit just from the car perspective and you see it a lot because we refer to it often as whoever the entitlement sponsor is,” said Probst, who is also NASCAR’s chief racing development officer.The executive added that bringing EVs into the second-tier division would be part of a long-term vision for …
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Author: Dan Mihalascu





